Sponsored by

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

There is a version of your business where 60% of the administrative work that currently consumes your week runs without you touching it.

Not delegated to a team member you have to manage. Not outsourced to an agency charging you $3,000 a month. Running on a set of automated systems that cost you between $150 and $300 per month total and that you built in a few weekends.

That version of the business exists right now. The infrastructure to build it is available to anyone with a credit card and a few hours of focused attention. Most business owners just have not gone looking for it because they are too busy doing the manual work themselves to stop and design a better system.

This edition breaks down the exact stack. The tools, the workflows, the sequencing -- everything you need to implement a functional AI operations layer in your business this month.

Every business owner I have talked to in the last two years has the same list of complaints about their week.

Too much time on administrative coordination. Following up on client deliverables. Preparing reports that should generate themselves. Writing the same types of emails and messages that differ only in the specific details. Scheduling and rescheduling across multiple channels. Gathering data from multiple platforms to understand what is actually happening in the business.

The irony is that most of these tasks are highly automatable. They are repetitive. They follow predictable patterns. They involve information that already exists in digital systems somewhere. They just require someone -- or something -- to connect the dots and execute the steps in the right sequence.

The reason most business owners keep doing this work manually is not that they have evaluated the alternatives and decided manual is better. It is that they have never sat down and mapped the work systematically enough to see the automation opportunity clearly.

When you map it, you see it. And once you see it, the manual approach becomes genuinely difficult to justify.

Here is what the opportunity actually looks like. A typical business owner doing $300,000 to $700,000 in annual revenue spends between 15 and 25 hours per week on work that falls into three categories: administrative coordination, reporting and data aggregation, and content and communication production. At even a conservative $150 per hour value on your time, that is $117,000 to $195,000 per year in time allocated to work that could largely be automated.

Even if you can automate 50% of that work, you are recapturing $58,000 to $97,000 in annual time value -- from a system that costs $2,400 to $3,600 per year to operate.

The Lean AI Operations Stack has four layers. Each layer addresses a distinct category of work. Together they create a comprehensive automated operations infrastructure.

Layer one is the Integration and Automation Layer. This is the connective tissue of the entire stack. Its job is to move data between the other tools in your system, trigger actions based on conditions, and execute multi-step workflows without human intervention. The tool for this layer is Make.com. The combination of capability, reliability, and pricing makes it the clearest choice for business operators at this scale. The free tier handles basic use cases. The Core plan at $9 per month handles most business owner needs. Complex operations typically stay under $29 per month.

Layer two is the AI Content and Communication Layer. This is where language model tools handle first drafts, response templates, summarization, and communication production. You are using AI to handle the writing that currently consumes hours of your week. The key shift is not using AI ad hoc when you remember to -- it is building AI into defined workflows so that specific triggers automatically produce specific outputs.

Layer three is the Data and Reporting Layer. This is where your business data -- revenue, client activity, marketing metrics, operational KPIs -- gets aggregated, formatted, and delivered to you on a schedule without manual pulling. When built correctly, your Monday morning business review is waiting in your inbox when you wake up.

Layer four is the Client and Prospect Communication Layer. This handles onboarding sequences, follow-up cadences, appointment confirmation, and status updates -- all the communication touchpoints that currently require manual attention but follow predictable patterns.

THE ROI CALCULATION THAT MAKES THIS OBVIOUS

Let me put specific numbers on this so the decision is concrete.

A business owner spending 20 hours per week on administrative, reporting, and communication work that is automatable is spending 1,040 hours per year on it. If your effective hourly value -- what you could generate in that time through revenue-producing activities -- is $200, that is $208,000 per year in time cost.

Build the four-layer Lean AI Operations Stack. Automate 60% of that work. Your annual time cost on this category drops to $83,200. The system costs $3,000 per year to operate. Net annual value created: $121,800.

The initial build time -- running the audit, setting up Make.com, building the six core workflows -- is approximately 40 to 60 hours spread over four to six weeks. At your $200 hourly value, that is an $8,000 to $12,000 investment of time.

Return on that investment in year one: 10x to 15x.

That math holds even if your numbers are half of these. And unlike hiring a person or an agency, this system does not take sick days, does not need to be managed, does not resign, and does not get more expensive every year.

IMPLEMENTATION FRAMEWORK

Here is the specific build sequence.

Step one: Audit your manual work for 10 business days. Keep a simple time log. Every time you do a task that is repetitive, pattern-based, or involves moving information from one place to another, note it. At the end of 10 days, you will have a comprehensive list of your highest-value automation targets. Sort by weekly time cost. The top five are your first build targets. For most business owners, the top five look something like this: weekly performance reporting -- pulling data from multiple platforms; client follow-up sequences; invoice and payment status monitoring; content distribution to multiple platforms; and administrative scheduling coordination.

Step two: Set up Make.com and your foundational connections. Create your Make.com account and connect it to the platforms you use most. For most business operators, the essential connections are Gmail or Outlook, your CRM or client database, your invoicing or accounting platform, your project management tool, and your social or content distribution channels. Make.com has pre-built connectors for over 1,000 platforms. Connection setup for five platforms takes roughly two hours total.

Step three: Build your Weekly Performance Report automation first. This is the highest-leverage starting point because it delivers immediate, visible value and creates the habit of trusting the system. The workflow pulls data from your revenue platform, your email or marketing analytics, and your key operational metrics on a scheduled trigger every Monday morning. It formats that data into a standardized report structure and delivers it to your inbox before you start the workday. Building this workflow in Make.com takes three to five hours for a first-time builder. Once built, it runs every week indefinitely with no maintenance.

Step four: Build your Client Follow-Up automation. Map your current follow-up sequence. What do you send when a new inquiry comes in? What do you send when a proposal has been out for five days with no response? What do you send when a project hits the halfway point? What do you send at project completion? Each of these is a trigger-and-action pair in Make.com. The trigger is a condition -- new form submission, date elapsed since proposal sent, project stage change. The action is an email sent using a template that your AI layer helps you craft once and that gets personalized using data fields pulled from your CRM.

Step five: Build your Content Distribution automation. If you create content -- newsletters, social posts, video descriptions, podcast show notes -- the distribution step is almost entirely automatable. When a new piece of content is created, the automation can format it for each platform, schedule or post it across channels, notify your email list, and log the activity in your content calendar. The AI layer handles reformatting content from one medium to another. You write once. The system distributes everywhere.

Step six: Build your Financial Monitoring automation. Connect your accounting platform -- QuickBooks, Wave, FreshBooks, Make.com connects to all of them -- to an automated weekly cash flow summary. Set up alerts that trigger when your operating account drops below a threshold, when a large payment clears, or when a recurring expense processes higher than expected. This is the operational version of the Cash Flow Architecture from Monday's edition. The automation layer makes the system self-monitoring.

WHAT A FULL STACK LOOKS LIKE IN OPERATION

When this stack is built and running, your week looks fundamentally different.

Monday morning: Your performance report arrives in your inbox automatically. You review it in 15 minutes instead of spending 90 minutes pulling data manually.

Throughout the week: Client follow-ups, invoice reminders, and status updates go out automatically based on conditions. You are only involved in conversations that require genuine judgment and relationship attention.

Content production: You record your thinking, the AI layer drafts and formats, and Make.com distributes. Your content output can double or triple with the same or less time investment.

Financial monitoring: Alerts notify you of anomalies. The system flags what needs attention. You are no longer checking accounts manually throughout the day.

WHAT TO DO WITH THE TIME YOU RECLAIM

This matters as much as the automation itself.

The 10 to 18 hours per week you reclaim from administrative and coordination work needs to go somewhere intentional. If it bleeds back into reactive communication and low-leverage tasks, you have optimized your efficiency without changing your outcomes.

The highest-leverage uses for reclaimed time in a business owner's week are roughly in this order. Revenue-generating conversations and relationships that require your specific judgment and relationship equity. Strategic planning and system design -- the kind of thinking that produces leverage rather than just output. Skill development in areas where better judgment directly translates to better business decisions. And rest -- genuine recovery that sustains the cognitive performance your business depends on.

The automation stack is not an efficiency play in isolation. It is a leverage play. The goal is to shift the ratio of your time toward higher-order work, which compounds in value in ways that administrative coordination never will.

Build the stack. Protect the time it creates. Deploy that time into the work only you can do.

That sequence is what separates operators who scale from operators who stay busy.

If you want the complete Lean AI Operations Stack build guide -- the automation workflow templates, the Make.com scenario blueprints, the step-by-step implementation sequence, and the tool stack recommendations -- reply to this email with the word AIOPS.

I will send the full guide directly to your inbox.

And start your Make.com account here: 

The free plan is enough to build your first three workflows. Most business operators stay on the Core plan at $9 per month after that.

The businesses winning in 2026 and beyond are not necessarily the ones with the most resources. They are the ones with the best-designed operating systems. Build yours now.

Taylor Voss

Money Systems Lab

SHARE THE LAB

3 referrals: Free Playbook   |   10 referrals: Lifetime Premium Access

Keep reading